Weaving a Future of Change: Jordan’s Vision for Tackling Domestic Abuse

In this exclusive thought leadership interview, we sit down with the Jordan Choi, Senior Data & Impact Analyst at Standing Together Against Domestic Abuse (STADA), to explore how data-driven insights can transform the response to domestic abuse, shape better policies, and drive meaningful change for survivors. For Jordan, data is more than just numbers. It’s a story waiting to be unravelled—a tapestry of experiences, challenges, and hope in the fight against domestic abuse. His passion for data stems from a love of logical processes and problem-solving, but his perspective goes far beyond formulas and metrics.  

“I think data is like weaving a tapestry of the past that’s still being made,” Jordan explains. “Each data point is a thread. As we gather more data, we continue to sew this never-ending thread, painting a picture of what has happened while more things are still happening.”   

This evolving tapestry metaphor reflects the complexities of data collection in the domestic abuse sector. As Jordan points out, gathering every piece of data is impossible, especially when survivors often remain unidentified or don’t come forward. "We can only gather data from those accessing support. We will never know the full number of those affected."   

But for Jordan, it’s not just about identifying gaps—it’s about finding solutions.   

Championing Systems Change: Jordan’s Journey as a Data & Impact Analyst in the VAWG Sector   

Jordan’s journey into the Violence Against Women and Girls (VAWG) sector wasn’t driven by a grand plan but by a simple, unwavering motivation: to help people and positively impact their lives. “I’ve always worked in the charity sector—starting with education outreach in the arts and then moving into the substance misuse sector,” he shares. “At its core, my motivation has always been simple: I want to help people and positively impact their lives.”   

Joining Standing Together marked a shift from frontline work to systems-level change. “Rather than working with one individual at a time, this role allows me to be part of a bigger movement—changing outdated, patriarchal systems that often fail those in need. That’s what drew me to this opportunity.”   

Embracing Intersectionality and Growth as a Male Ally   

Jordan acknowledges that joining Standing Together opened his eyes to important conversations about gender equality, intersectionality, and anti-racism. "The organisation champions values that I hadn’t fully reflected on before—probably due to my male privilege. But being here has given me the opportunity to listen and learn from the incredible women in the sector, each with their own lived experiences."   

He credits the inclusive working environment for fostering a space where privilege and positionality can be reflected upon without judgment. "It’s not about being called out for being a man. Instead, it’s about learning and growing alongside others who are creating real change."   

Data Integration for Stronger Insights   

One of the most exciting opportunities Jordan sees at STADA is the ability to break down silos across work streams—whether in MARAC, Housing, Criminal Justice, or Health—to create a more holistic picture of domestic abuse cases and sector trends. By linking data from various teams:   

- Survivors can receive more comprehensive, tailored support (e.g., housing and safety guidance).   

- A complete view of perpetrator data can improve criminal justice responses.   

- Cross-team collaboration can identify emerging patterns and barriers more effectively.   

“This integration reduces our reliance on external data and allows us to use internal insights to build a more accurate, actionable picture for decision-makers and policymakers,” Jordan explains.   

Expanding Prevention Work   

Jordan is passionate about extending STADA’s prevention efforts beyond professional training to grassroots-level education.

“Early intervention in schools and colleges is vital,” he says. Creating an education outreach team to teach young people about healthy relationships and harmful behaviours would fill a critical gap in the early prevention space Whilst also upskilling young people to improve identification beyond education.   

The Power of Survivor Voice   

Survivor voices must remain central to all work streams. Jordan highlights the success of STADA’s health projects, which directly incorporated survivor feedback into high-level meetings with healthcare professionals, ICB (Integrated Care Board) leads, MPs, and other change-makers. “Continuing to co-produce training and other initiatives with survivors ensures humanised, real-world insights are embedded into policy discussions and decision-making processes,” he says.   

This integration of qualitative data—survivor stories behind the numbers—is essential for humanizing the issue. “We can say we supported X number of survivors. But until we hear directly from survivors—what worked, what didn’t, and how they were impacted—we’re missing the human side of the story.”   

Storytelling Through Data   

For Jordan, data is more than just numbers—it’s a story waiting to be unravelled. “Data is like weaving a tapestry of the past that’s still being made,” Jordan explains. “Each data point is a thread. As we gather more data, we continue to sew this never-ending thread, painting a picture of what has happened while more things are still happening.”   

This metaphor reflects the complexity of data collection in the domestic abuse sector. “We can only gather data from those accessing support, so we’ll never know the full number of those affected. But through collaboration—whether with survivors or other agencies—we can build a more complete picture.”   

Jordan reframes data as storytelling:   

- Data collection captures stories from systems and processes.   

- Data analysis shapes those stories: “What happened? What did we do? What did we find?”   

- Visual tools like graphs and charts are just visual representations of stories—powerful in conveying complex truths.   

“Demystifying data makes it more accessible and empowers people to engage with the information rather than feel intimidated by it,” he adds.   

Jordan often references Atomic Habits by James Clear: “You don’t rise to the level of your goals. You fall to the level of your systems.” The quote underline Jordan’s belief that data-driven systems and processes are essential for achieving meaningful, long-lasting change.   

Challenges and Rewards   

Jordan joined the Health Project at Standing Together six months into its three-year funding period. "When I arrived, the project was already in motion, and I had to quickly get up to speed. Within three weeks, I needed to pull together data, report findings, and meet strict Home Office deadlines. It was definitely a sink-or-swim moment."   

Despite the steep learning curve, Jordan found the experience incredibly rewarding. "It’s been non-stop since I joined. We’ve pulled together groups, influenced systems, and heard positive feedback from survivors and service providers. Those moments make me proud of what we’ve accomplished so far."   

One particularly memorable moment was the Health Project’s conference in November 2023. "It was the first time we truly reflected on the impact we’d made. Hearing feedback like, ‘We secured funding because of the work you helped us with,’ really solidified that we’re making a difference at a systems level."   

Looking Ahead   

Jordan is excited about what’s next for the Health Project and Standing Together. "There’s still so much work to do, but I’m motivated by the impact we’ve already had. Systems change isn’t easy or fast, but being part of a team that’s passionate, dedicated, and driven by shared values makes all the difference."   

Jordan’s journey is a testament to the power of allyship, learning, and meaningful systems change in the VAWG sector. His story inspires others to reflect, grow, and commit to creating a better, more inclusive future. With Jordan’s leadership, STADA continues to weave together data and survivor stories—creating a picture that is not only reflective of past challenges but also filled with the potential for positive change.   

Every thread in the tapestry of change matters. Whether you’re a policymaker, a service provider, or an advocate, you have the power to contribute to this evolving story. Amplify survivor voices, challenge outdated systems, and invest in data-driven solutions. Together, we can weave a future where no thread is left behind.